Events

Report on

“Brand Positioning Strategy Competition for Future Managers”

Date: 18^th September, 2026
Time: 02:00 PM
Venue: Room No. F-106, Maharishi School of Business and Management

 

Objective of the Activity

The objective of the activity was to provide students with practical exposure to the concepts of brand positioning, market segmentation, target market identification, competitive differentiation, and strategic brand communication. The competition aimed to enhance students' creativity, analytical thinking, strategic decision-making, teamwork, and presentation skills by giving them an opportunity to develop and present an effective positioning strategy for an existing or imaginary brand. The activity also encouraged students to understand how brands create a distinct identity in the minds of consumers by identifying their target customers, developing a unique value proposition, and differentiating themselves from competitors.

Participating Students

Students from the 1st-semester MBA and BBA programs actively participated in the Marketing Club activity. A total of 50 students attended the session, and 16 registered participants competed in eight teams of two. The participants demonstrated creativity, teamwork, strategic thinking, marketing knowledge, and a keen interest in brand positioning and strategic marketing practices.

Activity Proceedings

The Marketing Club of the Maharishi School of Business and Management organized the "Brand Positioning Strategy Competition for Future Managers" on 18th September 2026 at the Maharishi University of Information Technology, Noida Campus.

The activity commenced at 2:00 PM with an introduction to the objectives, guidelines, and key concepts of brand positioning. Students explored the importance of identifying target customers, understanding consumer needs, developing a unique value proposition, and establishing competitive differentiation.

Each of the eight teams selected an existing or imaginary brand and presented a positioning strategy covering its target market, customer profile, unique value proposition, and competitive advantage. The teams demonstrated their ideas through creative presentations, brand comparisons, and practical examples. Faculty members and evaluators provided constructive feedback on the students' marketing strategies, analytical thinking, and presentation skills.

The activity was graced by the presence of Prof. (Dr.) Azad Singh, Dean, who appreciated the students' creativity and strategic approach and encouraged them to apply their marketing knowledge to real-world business situations.

The activity provided students with practical exposure to market segmentation, target market identification, brand differentiation, value proposition, and strategic brand communication. It also enhanced their creativity, teamwork, analytical thinking, and presentation skills. The event concluded with the announcement of the 1st and 2nd position holders. The competition fostered a healthy spirit of participation and encouraged students to develop innovative and practical marketing solutions.

Winners of "Brand Positioning Strategy Competition for Future Managers"

First Position: Team 2

• Furqanul Haque – BBA 1st Sem
• Anjali Jha – BBA 1st Sem

Second Position: Team 3

• Shreya Tiwari – MBA 1st Sem
• Soniya Vishwakarma – MBA 1st Sem