Events

Report on

“Crafting Convergence: Mastering Integrated Digital Marketing for Business Impact”

Date: 2^nd September, 2026

Time: 02:00 PM Onwards

Venue: Room No. F-201, Maharishi School of Business Management

 

Objective of the Activity

The objective of the activity was to provide students with practical exposure to integrated digital marketing and help them understand how different digital channels can work together to achieve common business objectives. The activity aimed to enhance students’ creativity, strategic thinking, analytical skills, teamwork, and understanding of measurable marketing outcomes through the application of digital marketing concepts to real-world business situations.

Participating Students

Students from the MBA, BBA, and B.Com. programmes actively participated in the activity organized as part of the Marketing Club initiative. A total of 68 students attended the session, while 12 registered participants competed in the activity, forming six teams of two members each. The participants demonstrated creativity, teamwork, strategic thinking, and a strong interest in understanding integrated digital marketing practices.

Activity Proceedings

The Marketing Club of Maharishi School of Business Management (MSoBM) organized an engaging activity titled “Crafting Convergence: Mastering Integrated Digital Marketing for Business Impact” on 2nd September 2026 at Maharishi University of Information Technology, Noida Campus.

The activity commenced at 2:00 PM with a brief introduction to its objectives, guidelines, and fundamental concepts of integrated digital marketing. Students were introduced to the importance of coordinating different digital channels, such as social media marketing, content marketing, search engine optimization, email marketing, influencer marketing, websites, and paid advertising, to communicate a consistent brand message and achieve measurable business outcomes.

A total of six teams, with two members in each team, actively participated in the activity. Each team selected a brand, product, service, or business problem and developed an integrated digital marketing strategy. The participants explained how different digital channels could be combined to support various stages of the customer journey, including awareness, consideration, conversion, and customer retention.

The teams used real-life examples, case studies, campaign comparisons, and creative demonstrations to present their ideas. They also discussed relevant performance indicators, such as reach, engagement, website traffic, lead generation, conversion rate, customer acquisition cost, and return on investment. Constructive feedback was provided by faculty members and evaluators to help students strengthen their marketing strategies and presentation skills.

The activity was graced by Prof. (Dr.) Azad Singh, Dean, who appreciated the students’ creativity, strategic thinking, and practical understanding of digital marketing. He encouraged the participants to continue exploring emerging digital platforms and develop innovative, customer-focused, and data-driven marketing strategies.

The activity successfully provided students with a practical learning experience in planning and presenting integrated digital marketing campaigns. It helped them understand the importance of maintaining consistency across digital channels and connecting marketing activities with customer needs and organizational objectives. The activity also enhanced their knowledge of campaign measurement, customer engagement, brand communication, and the strategic use of digital platforms for business growth.

The activity concluded with the announcement of the winners, with two teams securing the first and second positions based on their overall performance. The activity promoted a healthy competitive spirit and encouraged students to think creatively, analyse business situations, and present practical marketing solutions. Its interactive nature kept the session lively, engaging, and intellectually stimulating.

Winners of “Crafting Convergence: Mastering Integrated Digital Marketing for Business Impact”

First Position: Team 5

• Riddhima Pandey – BBA, 3rd Semester
• Nikhil Rajbharn – BBA, 3rd Semester

Second Position: Team 2

• Sakshi Prakash – MBA, 3rd Semester
• Anushka Pandey – B.Com., 5th Semester