A Report on

“Consumer Behaviour and Case Study Analysis”

26^th February, 2026 (Thursday)

Time: 02:00 PM Onwards

Venue: Room No. F-106, MSoBM Department

 

Objective of the Event

The activity aimed to develop analytical thinking, presentation skills, and the ability to apply theoretical marketing concepts to real-world business scenarios. It also sought to encourage teamwork, critical discussion, and deeper insight into contemporary consumer behaviour trends and marketing strategies.

Participating Students

Students from MBA, BBA, and B.Com programs actively participated in the event. The activity was conducted under the Marketing Club initiative, where students participated in teams of 2-4 members each. The event was attended by 37 students out of which 20 students actively participated in the event who showcased energetic involvement reflecting the students’ strong interest in marketing activities.

Event Details

The Maharishi School of Business Management, Noida, organized an academic activity titled “Consumer Behaviour and Case Study Analysis” on 26th February, 2026.

The participants were invited to participate in the quiz through a Google Form link. The event commenced at 2:00 PM with a brief introduction to the quiz format and guidelines. A total of 6 teams comprising 2-4 members each participated in the activity. Each team examined and presented real-world company case studies, followed by engaging feedback from the judges.

The session generated strong enthusiasm among students, who found the interactive discussions and case-based learning approach both relatable and highly effective in understanding contemporary consumer behaviour trends and marketing strategies.

The activity concluded with the announcement of winners, where three teams secured the 1st, 2nd, and 3rd positions based on their overall performance. The activity fostered a healthy competitive spirit and encouraged students to think critically and respond promptly. The interactive nature of the event kept the session lively and intellectually stimulating.

Winners of Consumer Behaviour and Case Study Analysis 1st Position: Team 6

• Dipali Narula – MBA 2^nd sem
• Sakshi Prakash Malik – MBA 2^nd sem
• Anjani Singh – MBA 2^nd sem

2nd Position:Team 4

• Ridhima  – B.Com 4^thsem
• Lokesh –   B.Com 4^thsem
• Vipin Meena – B.Com 4^thsem

3rd Position: Team 1

• Vishwajeet  – BBA 4^th sem
• Tanu – B.Com 6^thsem
• Yug - B.Com 2^thsem